Facebook ads are a great and cost-effective way to get potential customers to your website or to re-engage with past customers to boost repeat business. They are a useful part of Digital Marketing and your Digital Strategy. But how can you tell which ads and campaigns are getting the most engagement and action on your […]
The start of a new year is a great opportunity to get your digital marketing plan in place for your business. Planning your internet marketing in advance means you can ensure that your campaigns are well thought out, support your business objectives, run on time and are executed within their assigned budget. Here’s a quick […]
When potential customers visit your website and don’t make a purchase or contact, it can be for many reasons. Perhaps they were gathering data on a mobile. They could have been interrupted by a phone call or visitor. They may have been unsure about the product and needed to think it over. Whatever it is […]
At the end of February 2015, Google finally turned off their API V1 for Google Product Feed in the Google Merchant Center. Product listings on Google AdWords often have a good return on investment for our clients, which a higher conversion rate and a lower cost per click from a less crowded set of bidders. […]
We recently had to trouble shoot a Magento 1.9 website where the owner needed to export from Magento to Google Merchant center, so we could setup and run a Google AdWords shopping campaign. Shopping campaigns are low maintenance and often cost effective campaigns which can increase targeted traffic to your ecommerce site. The problem was that when we were […]
