Facebook ads are a great and cost-effective way to get potential customers to your website or to re-engage with past customers to boost repeat business. They are a useful part of Digital Marketing and your Digital Strategy. But how can you tell which ads and campaigns are getting the most engagement and action on your […]
With the majority of shoppers conducting online research before purchasing, having a sound plan for your business’s internet marketing strategy has never been so important. With planning and preparation, your campaigns can drive traffic to your site and keep you from wasting money. Here are our top 5 tips for digital marketing for local businesses: […]
Keeping track of your website AdWords requires time and skill, but with a little thought and planning, your ads can perform to their optimum and provide a valuable source of business. Google Analytics is an essential tool in running a successful AdWords campaign as it keeps track of all visitors to your site, how they […]
The start of a new year is a great opportunity to get your digital marketing plan in place for your business. Planning your internet marketing in advance means you can ensure that your campaigns are well thought out, support your business objectives, run on time and are executed within their assigned budget. Here’s a quick […]
When potential customers visit your website and don’t make a purchase or contact, it can be for many reasons. Perhaps they were gathering data on a mobile. They could have been interrupted by a phone call or visitor. They may have been unsure about the product and needed to think it over. Whatever it is […]
Targeting ads for local companies can be a challenge. The internet is a big place and most local companies have a finite budget for their marketing. Making every click count is essential to getting a good return on your marketing spend. Both Google AdWords and Bing give us tools to ensure that our local PPC […]
One of the biggest influencers of the price you pay per click in Google AdWords (other than the competition for that word) is the quality score. This is the score works as a multiplier on your bid, making low scores need to bid higher to get above other bids with a better quality score. On […]
Haters can be a pain when your just starting your E- shop. Apply these top tips, and you could be well on your way to turning hateful comments into constructive criticism to help improve your business. Tip 1: Impact, not approval. Focus on the impact your company has not the approval of the few who […]
Setting up a practical payment gateway for your E- shop is very important. It allows customers to checkout with ease and ensures good customer service. Follow these simple steps to ensure that you have made the right choice for your business. Tip 1: User friendly. The payment gateway you choose has to be usable […]
At the end of February 2015, Google finally turned off their API V1 for Google Product Feed in the Google Merchant Center. Product listings on Google AdWords often have a good return on investment for our clients, which a higher conversion rate and a lower cost per click from a less crowded set of bidders. […]
